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We were the curious kids always on journalistic pursuit. The kids who were cunning and compelling and had a lot to say. We’re enamored by language, by the volatility of every word chosen, of every word omitted. Every day we are awestruck by the ability to express and provoke certain emotions in those we speak, with the words we speak.
Understanding emotions and knowing what people are thinking is a type of intelligence that becomes palpable when we create your copy. This is why we approach our interactions with rhetorical purpose. Not only is what we say intentional but so is how we say it. We aim to answer questions before they’re asked within a strategy that effectively markets your business.
In our daily lives, we mean what we say and we say what we
mean, and we apply this notion to your digital content strategies.
We write to create a dialogue between your business and its
consumer by understanding what platform we’re creating on.
Making successful content is contingent on the medium it’s
for and we research the variables that determine what makes content
consumable, commercial, and conducive to your specific business
goals. Our process is holistic and we want our work to garner
exponential success, instead of just having a one-dimensional
existence online.
Content and copy are not just words that are written, but words
that perform. The current content marketing industry delivers
copywriting more like a product and less as a service. We create
well-researched, well-written content made to deliver on your
intended value propositions. Whether you want to increase
engagement, session duration, Google rank, traffic, or brand
awareness, we create and delegate the right content for your
chosen ROI. We research, design, and write in accordance with
your business goals and chosen media to guarantee audience
reception and digital optimization because we believe every word
counts.
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